Month: July 2024

In today’s world, brands have to generate their own buzz with press releases. Consumers aren’t waiting for the daily newspaper anymore to get their news.

Welcome to “I Tried…,” the series where I try different marketing tools and strategies so you don’t have to. In this series, I document my experience and let you know…

In a report from May 2023, Google states that “with Consent Mode in place, Air France’s visible conversions rose by 9{326198e71d5f7582f354f6f6ee7a089ba2f57e2fa39b69186a2948f78a2d5740} across Europe” after experiencing a 20{326198e71d5f7582f354f6f6ee7a089ba2f57e2fa39b69186a2948f78a2d5740} drop in conversions…

Recently, I noticed that every time I Google a product or service I want to buy — let’s say, available apartments for rent — I start getting ads on Instagram…

When I started my career as a content writer, one of my biggest mistakes was underestimating the importance of systems and frameworks.

AI-generated video content is turning the marketing world on its head. But what trends should marketers be focusing on to stay ahead of the competition?

“Everyone has a plan until they get punched in the mouth.” Though Mike Tyson meant that literally, his wise words certainly hold true in marketing.