Author: admin

I remember running my first A/B test after college. It wasn’t till then that I understood the basics of getting a big enough A/B test sample size or running the…

When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a…

A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to…

Do you take a good, hard look at your team’s marketing strategy every year?

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos…