Marketing

When prospects first come to your business page, they probably won’t just click and buy your offering immediately.

In the world of search engine marketing (SEM), I’m seeing a growing number of marketers turn to PPC campaigns. That’s how Google has significantly grown its advertising revenue every year.

Developing a consistent brand starts with creating a brand style guide. These branding rule books help graphic designers, marketers, web developers, community managers, and even product packaging departments present a…

A memo is the best way to share news when you have a significant update or important win within your company. Unlike an email, your memo will go out to…

Do you take a good, hard look at your team’s marketing strategy every year?

I’ve been editing videos for almost a decade, both professionally and for my passion projects. So, believe me when I say I know how tedious editing even the shortest videos…

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. Often, the tool provides a helpful summary (though sometimes it’s laughably wrong).