How Often to Post on Social Media for Business? A HubSpot Experiment
With how quickly the internet changes, people can argue all day about how often to post on social media. Which networks should you use? How frequently should you post? And…
What Is Content Writing? Plus 15 Tips to Take Your Content to the Next Level
Recently, a good friend came to me for advice on hiring. She was unsure how to start looking for content writing talent. And, honestly, even as someone in the industry…
31 Google Search Statistics to Bookmark ASAP
Google owns just a bit more than 90% of the global search engine market, which means it is a significant driver of how people look for, and find, information on…
6 of the Best Video Formats for 2025
As a video marketer, you know there’s no cookie-cutter approach to crafting engaging videos, but you should always ensure you‘re using the best video format for your content, regardless of…
What is Marketing, and What’s Its Purpose?
If you’d asked me early in my career to define what marketing is, I would have no doubts. “Marketing is about promoting products,” I’d say. But today, it’s one of…
How AI Is Transforming CRO Strategies
The future of conversion rate optimization is here — and it’s driven by AI. From personalized video to scalable email outreach, learn how to maximize conversions with AI CRO.
How to Nail First-Party Data Strategy According to a Google Director of Product Management [+ New Data]
Between shifts in technology, the economy, and consumer behavior, 2024 has brought marketers a new level of uncertainty. I’m right there with you, and I’ve bought stock in Pepto Bismal.