How to Track Impact for Sustainable Business Growth
Return on ad spend (ROAS) has become the default metric for many marketing teams. It’s clean, precise, and makes CFOs happy. Spend X dollars, get Y dollars back. Simple ……
Implementing AI in Your Marketing Tech Stack — Tips and Tricks You Need to Know
Long before ChatGPT, I worked with clients who used AI and machine learning to speed up data analysis at scale. Their enthusiasm about AI’s ability to improve everything from business…
120 Presentation Topic Ideas to Help You Hook Your Audience
I recently did a presentation night with my friends. If you’re unfamiliar with the concept, it’s when a group of friends gets together to share presentations they created about a…