Author: admin

Contrary to popular belief, companies don’t sell products — they sell branding.

As a content marketer, my top-performing channel for getting new clients is LinkedIn because: a) LinkedIn has over 1 billion users across the globe, 67 million of which are companies,…

As someone who’s been a part of multiple teams throughout my career, I’ve found that it’s often the same drill when introducing yourself. Your manager, head of department, or CEO…

Knowing about copywriting is great, but nothing beats excellent copywriting examples at your fingertips.

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51{326198e71d5f7582f354f6f6ee7a089ba2f57e2fa39b69186a2948f78a2d5740} said it was inbound, while 49{326198e71d5f7582f354f6f6ee7a089ba2f57e2fa39b69186a2948f78a2d5740} believed it…

Almost a year ago to the day, I found myself job hunting for the first time in a decade. It was unexpected. I didn’t have a current resume or a…

I follow various content creators on social media and visit their platforms frequently. I often notice some will mention affiliate links in their content and how purchasing from those links…