How to Advertise on LinkedIn (+ Research, Expert Tips)
I love LinkedIn. It’s one of the best tools for my B2B business. Truly, I think everyone working in the B2B world should be on there.
33 Ways to Drive Traffic to Your Website
“If you build it, they will come” may have worked for Kevin Costner, but I think we all know that marketing a cornfield baseball diamond would take just a little…
How to Streamline This Process With AI
The future of brand tracking is here — and it’s powered by AI.
What Is a Competitive Analysis — and How Do You Conduct One?
Every time I work with a new brand, one of my highest priorities is conducting a competitive analysis.
How Go-to-Market Teams Can Grow With AI, According to HubSpot’s Head of Product
Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So…
3 Essentials for Beginners [+ Next Steps]
You want to learn about search engine optimization (SEO), but where do you start? We were all SEO beginners once, so take heart: There’s lots to learn, but I’ve got…
You’re Not The Hero — Your Customer Is
April Sunshine Hawkins is a StoryBrand workshop facilitator, keynote speaker, and co-host of the Marketing Made Simple podcast (which has 2M downloads).