Marketing

In 2024, marketers have a lot on their minds. With the rapid adoption of AI, significant changes in the search landscape, and an uncertain economy ahead, knowing how to lead…

As a full-time freelancer, I’ve sent out hundreds of job inquiry emails.

If I reach the footer of an email in my inbox, it usually means one of two things: 1) The email was so engaging I read all the way to…

Today’s consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with…

At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major shifts over the next year.

According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size.