Marketing

You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns.

A customer doesn’t just mindlessly purchase a product or service. They go through an entire journey, from discovering your brand, to purchasing your product or service, to sometimes recommending it…

Whether you’re working with a new customer or another department at your company, one of the most critical steps for alignment is creating a service level agreement (SLA). However, you…

Competing in the MarTech industry as an Independent Software Vendor (ISV) can be challenging due to the large number of companies in the technology stack. How can you stand out…

The future of marketing is undoubtedly intertwined with AI. The question now becomes: how will you fold it into your work?

According to GetFive, only 30{dba7cf0ad47ab1fe8fb56afab8625a63c119729bdcb3610dd520c9b91c38e48f} of resumes are approved by applicant tracking systems (ATS). Once the resumes are approved, a hiring manager will only spend an average of six seconds…

OK, you get it. Artificial intelligence is kind of a big deal. It’s a huge buzzword in the marketing community, with people talking daily about how it’ll change the world.…