What are ISVs? [Examples, Benefits, and More]

The Importance of an ISV Certification

Computer hardware providers, operating systems, and cloud platforms will all test independent software vendors who want to offer their software solutions on their marketplace. But they’ll only allow, or ISV certify, the independent software vendors who can offer the most relevant and best software solutions on their marketplaces.

Salesforce’s AppExchange allows independent software providers to give their clients solutions. Salesforce offers a program called “Salesforce Certified” that incorporates technical, security, and marketing evaluations to verify quality. Only ISVs that successfully complete this program can offer their solutions on AppExchange, ensuring clients that they are selecting from the finest and most relevant options.

The Benefits of ISVs

Increased Visibility and Brand Recognition

Joining an ISV partnership program can give your software solution the much-needed visibility to stand out among thousands of competitors. You’ll also benefit from the confidence of leveraging a well-respected partner platform, gaining access to potential customers you might have never otherwise had.

Built-In Promotion

Many partner platforms offer built-in promotions such as sponsored listing on their marketplace and in blog posts, press releases, webinar resources, etc. This can help increase your product’s visibility even further and get it into the hands of more potential customers.

Increased Revenue

Having an ISV-certified partner program can also boost your brand, as customers will recognize you as an approved vendor and trust the quality of your software solution. Additionally, many platforms offer their partners access to special discounts, deals, and other valuable resources that can help you run a more successful business.

Having an ISV-certified partner program can also provide an excellent boost for your brand, as customers will recognize you as an approved vendor and trust the quality of your software solution. Additionally, many platforms offer their partners access to special discounts, deals, and other valuable resources that can help you run a more successful business.

To sum it up, ISV partnerships can help increase visibility and revenue for independent software vendors while also providing access to valuable resources and discounts. Joining an ISV-certified partner program is a great way for software vendors to get their products in front of potential customers and gain the trust of existing ones.

Types of ISV Partnerships

Direct Partner Program

These programs are provided to independent software vendors directly by the platform, allowing them to access technical support and marketing resources. These vendors can also sell their products on the platform’s marketplace. Depending on the platform, these programs may require a fee to join.

Indirect Partner Program

These programs are provided by a third party, such as a reseller or publisher, that offers additional benefits to software vendors in exchange for their products. These services may include providing additional marketing support, special discounts, or access to additional resources.

Software Marketplace Partnerships

These partnerships involve selling software solutions on the marketplace of a computer hardware vendor, operating system, or cloud platform. This type of partnership typically does not require an exclusive relationship and is more focused on providing access to potential customers and resources.

To sum it up, several different types of ISV partnerships are available for independent software vendors: direct partner programs, indirect partner programs, and software marketplace partnerships. Each type of partnership can provide valuable resources and promotion opportunities to help increase visibility and revenue for independent software vendors.

The right partnership can help you reach new audiences, boost sales, and ultimately be more successful in your business. If you’re an independent software vendor looking to get your product out there, consider exploring the different types of ISV partnerships available. Good luck!

ISV Examples

Salesforce AppEx